Art Directors work for awards.
Heart Directors work forwards.
The HDC is a community project exploring design that matters. Get either inspired by reading and hearing about designers with attitude or participate by joining one of our Open Calls. HDC was initiated in 2020 by Nikolai Dobreff and featured more 120 artists in 9 limited editions. Follow us on Instagram to stay tuned about Talks, Features, Events, Open Calls and more.
Motivation
Design as part of social life
We want to explore the importance of design in public life, society and other relevant issues. Is there any sense in such superficial?
The key to open minds
We live in a visual world. We want to represent cool visuals with important visions. Our goal is to educate, question and encourage through a graphic point of view.
We’re a playground for purpose
We’re a self organized project without any demand on perfection. We’re voluntary, uncomplicated and non-bureaucratic. We don’t want to change the world but inspire people in the creative industry to use their passion for a valuable output.
